Born in London, I got my start as a makeup artist working with the era’s most influential fashion designers, photographers and magazines—from Vivienne Westwood to David Bailey to The Face.

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It was a brilliant introduction to visionary creativity, exceptional teamwork and a strong work ethic that has served me in my collaborations with international luminaries on both sides of

the camera.

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My other major influence has been a lifelong study of wellness modalities and traditional medicine, supporting the belief that true beauty is rooted in health. This was the foundation for Hirsh Skincare, the cult organic skincare line I created in the 90s, and for Perfumera Curandera, my new brand of luxurious natural handmade healing perfumes.

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Based in New York and Woodstock, I continue to evolve my unique approach to beauty, offering clients an original viewpoint that is both natural and performance-driven, grounded and exalted, modern and eternal.

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My life is dedicated to beauty through wellbeing, to cultivating the inner radiance that is revealed when we are nourished, centered and whole. For years, I have studied indigenous healing traditions and these inspire everything I do.
 
My holistic approach to makeup incorporates aromatherapeutic, botanically-based products that create a foundation of flawless, dewy skin. From there, I build luminosity and color. A philosophy of uncovering natural beauty continues to inform my work with the world’s best photographers, models, stylists and editors for the finest fashion, beauty and lifestyle resources.